Case Study: Global Zero

Within hours of Presidents Obama and Medvedev signing the New START Treaty on April 8, Global Zero leaders held a press conference in Washington to urge ratification and launched a petition — generating more than 420 articles (with an estimated advertising value of 2,775,247 USD) and mainstream television coverage and more than 200,000 signatures in less than a week. The petition campaign engaged a dozen organizations, including Avaaz, Move On, the New Evangelical Partnership, True Majority, Physicians for Social Responsibility, ICAN, Vote Vets and others.

Over the past six months, Global Zero has attracted worldwide media attention, including more than 3,251 articles in 80 countries with an estimated advertising value of 15,583,204 USD and extensive television coverage, including appearances by Global Zero leaders on The Daily Show, Bill Maher, Good Morning America, PBS's Charlie Rose, Russia Today, MSNBC, CNN, BBC and many others.

Global Zero leaders engaged more than 100 organizations across the US and dozens of celebrities and musicians in promoting the film and Global Zero, including Leonardo DiCaprio, Meg Ryan, REM, the Dave Matthews Band, Pearl Jam and many others.

A Sampling of Our Coverage for Global Zero

3 February 2012

GlobalZero: US and Russia Should Remove All Tactical Nuclear Weapons from European Combat Bases


Client: Global Zero

Media Outlet: BBC

The Global Zero NATO-Russia Commission comprised of 15 eminent American, European and Russian security leaders and experts issued a groundbreaking report at the Munich Se…


7 November 2011

Global Zero Lauded by New York Times Editorial Board for Work on Eliminating Nuclear Weapons


Client: Global Zero

Media Outlet: New York Times

The New York Times editorial board lauds Global Zero for leading the way to the elimination of nuclear warheads


17 October 2011

Global Zero Hosts International Summit on Nuclear Disarmament


Client: Global Zero

Media Outlet: NPR

Global Zero leaders, including former members of the Reagan administration, gather at the Reagan Presidential Library for a summit on nuclear disarmament.


29 September 2011

Global Zero partner Valerie Plame Wilson Discusses Pres. Obama's call for Nuclear-Weapon Free World at UN


Client: Global Zero

Keith and Valerie Plame Wilson, anti-nuclear weapons activist and former CIA officer, discuss President Obama’s call for a world free of nuclear weapons during his speech…


17 June 2011

Global Zero supporters say disarmament will be hard but not impossible


Client: Global Zero

Media Outlet: Economist

Nuclear endgame - The growing appeal of zero: Banning the bomb will be hard, but not impossible


19 November 2010

US political battle over new nuclear arms treaty with Russia


Client: Global Zero

Media Outlet: PBS News

PBS looks into the U.S. political battle over whether to ratify a new nuclear arms control treaty with Russia.


19 July 2010

Queen Noor on Countdown To Zero's theatrical release


Client: Global Zero

Media Outlet: Good Morning America

Her Majesty Queen Noor of Jordan and George Stephanopoulos discuss Countdown To Zero's theatrical release.


12 May 2010

Global Zero advocates for a nuclear-free world


Client: Global Zero

Media Outlet: ABC World News

Three-people teams raise awareness at college campuses, encouraging students to sign a petition to eliminate nuclear weapons globally and start support clubs on their cam…


14 April 2010

Richard Burt talks about the nuclear arms reduction treaty


Client: Global Zero

Media Outlet: Daily Show

Ambassador Richard Burt talks to John Stewart about the nuclear arms reduction treaty being discussed between Medvedev and Obama.


9 April 2010

Former CIA operative talks about Countdown to Zero


Client: Global Zero

Media Outlet: CNN Situation Room

Former CIA Operative, Valerie Plame Wilson, talks to CNN about "Countdown To Zero."


9 April 2010

Arms reduction negotiator calls Republicans obstructionists


Client: Global Zero

Media Outlet: FOX News

Bush's lead negotiator for the original accord called Republican senators concerned about the deal "obstructionists" who are "outliers" in the goal of nuclear weapons red…


8 April 2010

Ambassador Richard Burt gives reaction to START Treaty


Client: Global Zero

Media Outlet: MSNBC Countdown Keith Olbermann

Ambassador Richard Burt gives reaction to new START Treaty signing.


24 March 2010

Russia and U.S. report breakthrough on arms


Client: Global Zero

Media Outlet: New York Times

Richard Burt, a former chief Start negotiator who now heads a disarmament advocacy group called Global Zero, said that the two presidents “took a major step toward achiev…


4 February 2010

Obama and Medvedev called to cut nuclear arsenals to 1000


Client: Global Zero

Media Outlet: Financial Times

Financial Times announces calls for President Obama and Medvedev to cut nuclear arsenals to 1000 and for all other nuclear states to "freeze."


4 February 2010

US and Russia nearing nuclear arms control agreement


Client: Global Zero

Media Outlet: Associated Press

AP Reports US, Russia nearing nuclear arms control agreement.


4 February 2010

US and Russian nuclear arms control agreement in principle


Client: Global Zero

Media Outlet: Wall Street Journal

U.S. and Russian arms control negotiators have reached an agreement in principle on the first nuclear arms reduction treaty in nearly two decades, administration and arms…


4 February 2010

Obama recommits administration to nuclear disarmament


Client: Global Zero

Media Outlet: BBC

US President Barack Obama has recommitted his administration to the goal of a world without nuclear weapons.


28 September 2009

Experts rule out any tradeoffs in nuclear disarmament of Iran


Client: Global Zero

Media Outlet: Moscow News

Among the experts that ruled out any tradeoff was Thomas Pickering, former US Ambassador to the United Nations and a member of the international Global Zero Commission on…


26 September 2009

UN Security Council announces resolution to eliminate all nuclear weapons


Client: Global Zero

Media Outlet: Huffington Post

It was my privilege to witness the United Nations Security Council Summit yesterday unanimously adopt a resolution calling for the elimination of all nuclear weapons.


25 September 2009

Obama chairs UN Security Council summit on nuclear disarmament


Client: Global Zero

Media Outlet: Al Jazeera

As Barack Obama chaired an historic UN Security Council summit on nuclear disarmament and non-proliferation, Al Jazeera discussed the issues with Queen Noor of Jordan, a…


25 September 2009

La non proliferation et le desarmement sont lies


Client: Global Zero

Media Outlet: Le Figaro

Deux questions à Richard Burt, ancien ambassadeur américain et principal négociateur des accords Start I sur la réduction des armes stratégiques.


24 September 2009

Queen Noor to join UN in discussing a world without nuclear weapons


Client: Global Zero

Media Outlet: USA Today

Her Majesty Queen Noor will be at today's U.N. Security Council meeting on behalf of Global Zero, a group that has the same goal as President Obama: A world without nucle…


6 July 2009

Obama and Medvedev hailed new agreements on nuclear cuts in Afghanistan


Client: Global Zero

Media Outlet: USA Today

President Obama and his Russian counterpart, Dmitry Medvedev, hailed new agreements Monday on nuclear arms cuts and cooperation in Afghanistan, even as both efforts still…


2 July 2009

US and Russia expected to launch talks over reducing nuclear weapons


Client: Global Zero

Media Outlet: Wall Street Journal

The U.S. and Russia are expected to launch new talks aimed at reducing the number of strategic and other nuclear weapons on both sides, a senior Obama administration offi…


30 June 2009

Leaders from key countries outline process to eliminate nuclear weapons


Client: Global Zero

Media Outlet: Xinhua News Agency

A group of political and military leaders from the United States, Russia and other key countries on Monday outlined here a step-by-step process to achieve the elimination…


29 June 2009

Group presents four step plan to eliminate nuclear weapons by 2030


Client: Global Zero

Media Outlet: New York Times

A group committed to eliminating nuclear weapons presented on Monday a four-step plan to achieve that goal by 2030, while acknowledging that Iran could be a ''show stoppe…


28 June 2009

Washington group to unveil three step plan to eliminate nuclear weapons


Client: Global Zero

Media Outlet: Guardian

A three-step process for the phased elimination of nuclear weapons will be unveiled by a powerful group of former policy makers in Washington tomorrow.


23 April 2009

Interview with Queen Noor of Jordan about impact of Global Zero


Client: Global Zero

Media Outlet: Lebanon Daily Star

The Daily Star spoke with Her Majesty Queen Noor of Jordan about the historic opportunities of the organization and its potential impact on the region.


8 April 2009

Queen Noor of Jordan discusses eliminating nuclear weapons


Client: Global Zero

Media Outlet: MSNBC Morning Joe

Queen Noor of Jordan discusses eliminating nuclear weapons.


7 April 2009

Queen Noor will only knight Colbert after he signs the Global Zero declaration


Client: Global Zero

Media Outlet: Colbert Report

Queen Noor will only knight Stephen after he signs the Global Zero declaration.


31 March 2009

Senator Chuck Hagel says world will support nuclear disarmament


Client: Global Zero

Media Outlet: Russia Today

The whole world will support the elimination of nuclear weapons, says former US Senator Chuck Hagel in an exclusive interview with Russia Today.